Saturday 13 July 2013

Moon cake packaging

Project 1

Mooncake packaging


The Brief:
The brief for the first project is to create a mooncake packaging. The mooncake packaging has to possess aesthetic values that reflects the mooncake festival/ tradition. Not only that, but it also has to practical where it is easy to store.

Target audience:
Families


Concept:
The concept for my box is a Chinese pagoda. A pagoda is a symbolic structure within the Chinese culture. It is also where the story of gods and goddesses come to life. This is important as it is also the inspiration for my mooncake packaging. Around the box, there are illustration of the story of the mooncake.


                                
                                                                                                                                                                     

 Inspirations:





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