Project 1
Mooncake packaging
The Brief:
The brief for
the first project is to create a mooncake packaging. The mooncake packaging has
to possess aesthetic values that reflects the mooncake festival/ tradition. Not
only that, but it also has to practical where it is easy to store.
Target audience:
Families
Concept:
The concept for
my box is a Chinese pagoda. A pagoda is a symbolic structure within the Chinese
culture. It is also where the story of gods and goddesses come to life. This is
important as it is also the inspiration for my mooncake packaging. Around the
box, there are illustration of the story of the mooncake.
Inspirations:
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