Standee
To keep with the concept of the tea
box, I’ve decided to make design my standee like a wooden shelf. So it looks
like you are at home. Not only that, the wooden shelf gives the illusion that
of teacups on shelves as the design of the tea box is a tea cup. It is simple
yet very attractive and it makes my tea boxes stand out. I didn’t want my
standee to overpower my tea boxes. On top of the shelf is a enlarge version of
the logo of the tea boxes which is the teacup. This not only informs people of
what product and brand it is, but it also gives the illusion that the teacup is
on top of a wooden shelf. I want everything to look cohesive and invoke the
experience of drinking tea.
Target audience:
The primary target audience are
young adults aged 20-40. They are the majority that drinks tea. They are also
the age group that will find the concept and the design for the tea box
attractive.
Tea box:
The name of the brand is ‘My Cuppa
Tea’ and the slogan for the brand is ‘Just the way you like it’. It is a play
on the phrase ‘my cup of tea’. It makes the brand seem relaxed and
approachable. There are 3 different flavors which are peppermint, lemon and
raspberry tea. The colors of the box reflects the flavors of the teas. There
are 2 opening to the box. The tea can be taken out from the cut out flap at the
bottom or it can be taken out from the opening on the left side of the box
where there is an open marker.
There is a window cut into the
teacup. This is so that, as the tea is shown in the window. It looks like tea
slowly decreasing in a teacup. The window also serves another purpose as it
indicate the level of tea. As the tea decrease, the panel at the back will
reflect what level it is. There are 4 levels which are drink me, keep drinking,
halfway mark and refill time. This panel starts from yellow and it turns to red
as the level indicates ‘refill time’.
The ingredients and information of
the tea are displayed on the side and back panel of the box.
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