Project 2
Tea packaging and standee
The brief:
For the second
project we were given a choice to create either a packaging for cereal, tea,
biscuit or coffee. I have chosen to design a packaging for tea as not only do I
like drinking tea but I’m also very inspired by tea boxes. To go along with the
packaging, we are also required to create a scale down standee to place the
packaging.
Concept:
Tea box
The concept for
the tea box is a homely and cozy feeling. This is the experience you get when
drinking tea. I wanted to make the design simplistic yet still looks attractive
and different. I think a simple teacup can illustrate all this. The shape of
the teacup is a universal symbol for tea. When people see the teacup, the
immediately think of how they feel when they are drinking tea. The colors of the boxes add to the feel of
the concept to invoke that warm and cozy sensation and amplify the person’s
memory of the experience of drinking tea. I designed sketchy lines to make the
box look rustic.
Standee
To keep with the concept of the tea
box, I’ve decided to make design my standee like a wooden shelf. So it looks
like you are at home. Not only that, the wooden shelf gives the illusion that
of teacups on shelves as the design of the tea box is a tea cup. It is simple
yet very attractive and it makes my tea boxes stand out. I didn’t want my
standee to overpower my tea boxes. On top of the shelf is a enlarge version of
the logo of the tea boxes which is the teacup. This not only informs people of
what product and brand it is, but it also gives the illusion that the teacup is
on top of a wooden shelf. I want everything to look cohesive and invoke the
experience of drinking tea.
Inspirations:
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